Website homepage (fourth draft)

After using my draft plans to create a fully functional website, I discovered more features that I wanted in my website as well as two additional website pages to go with the homepage in order to create a complete website for the artist.

The homepage remains very similar to my recent drafts and is based on my final draft but I chose to feature more things such as embed my music video to the homepage, feature a ‘listen now’ button below the album cover image, apply a header bar for users to navigate around the website easily and add a ‘contact’ form at the bottom of the page for users to contact the artist. Overall, I believe that adding these featured helped to create a more professional and complete website.




As you can see, I chose to keep the same colour scheme, font and layout as this was given positive feedback by my focus group.

In order to create a more compete website, I was advised to add two more pages into the website. I chose to feature a ‘music’ page and a ‘store’ page that allow users to access the artists current music and also purchase their merchandise.



All pages are fully working and interactive and feature a variety of ¬†buttons and embedded content much like the websites I analysed in my research such as Porter Robinson’s and Nick Colletti’s.

Overall, I am happy with the outcome of my website and feel that it reflects both the artist, my music video and the research that I did prior to the creation of my drafts. Furthermore, I feel that my website homepage and digipak accompany my music video well and create one professional, synergised media product.

Website homepage (third draft)

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After receiving feedback on my second draft from a professional and my focus group, I was told to change the image linked to the embedded video to the digipak cover rather than a frame from the music video. In addition to this, I was told to ensure that all content is correctly snapped to the centre of the homepage in order to make it more professional. Finally, I was told change the font of ” Music | Store” and “Latest release” to a different Sans Serif font than the website title. For this, I chose ‘Arial Unicode MS’ and feel that it complements the website well as well as the present font in the title, ‘NexaBold’.

Overall, I am glad that the focus group enjoyed the simplistic design I have created as I was heavily inspired by the simple yet effective designs I saw during my research of website homepages.

Goodbye Gravity & Woolookologie – Skyline (vocal mix) – Music video – Third draft

This is the third draft of my media main task, After receiving feedback from Mr Michie, I have re edited the video based on some of the improvements he has given me to complete. IMG_2904.JPG

Amongst the feedback I was given, I was told that the video was too repetitious and that other views/locations would benefit the video. To compete this improvement, I featured footage from Canary Warf (the location visited during my re shoot). In addition to this, I was told to be more technical with my edits and feature more playful editing. To do this, I added an RGB split to a cutaway, walking shot as well as feature more RGB splits in time to the beat of the drop in the song. This also help to achieve the improvement of featuring more effects to gather interest. Finally, I was told to tighten my tilt shots. To do this, I simply cut out the unnecessary last few seconds of the tilt shots to improve the flow of the clips and not deviate attention away from the focus of the clip.

I was also advised to feature a cross dissolve transition effect within the video, however I don’t think it quite fits with the feel of the video and adds a slideshow effect the the footage used within the video which I did not like the look of at all so chose to give that improvement a miss in the hope that I have done enough to improve the overall grade of my main task.

Everything is a Remix – Remixing in my music video

‘Everything is a Remix’ is a theory created by Kirby Ferguson stating that media products are a ‘remix’ ( a combination or edit of existing material to create something new) of existing material and that there is no such thing as originality as creation requires influence from existing media products. This is typically seen in songs, music videos and films.

Just like the theory states, “Creation requires influence”, this can be seen in my music video and it is clear to see that I have been heavily inspired by preexisting media products and music videos. Porter Robinson has been very influential to the creation of my music video and it is clear to see that I have picked up on the effects and style of his music video, recreated them and in turn made my music video what is considered to be a ‘remix’.

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A similar ‘digital effect’ to the one featured in Porter Robinson’s music videos can be seen in my music video. I have created an edit of existing material in order to create something new, my music video. Remixing is considered to be postmodern and it could be suggested that I have created a postmodern media product.

Goodbye Gravity & Woolookologie – Skyline (vocal mix) – Music video – Second draft

This is the second draft of my A2 Media main task. After receiving valuable feedback from my focus group, I reedited my original draft based on the feedback given to me.

My first draft was over 5 minutes and it was apparent to my focus group that the quality of the music video decreased as the video progressed. Personally, I found it hard to provide 5 minutes of footage. To tackle this problem, I chose to cut the song down to just short of 3 minutes, making the music video shorter and a higher quality of work.

In addition to this, I was advised to improve the editing of the video by sharpening the transitions as well as transitioning footage in time to the song when able to. This improves the overall quality of the video, making it look more professional.

Finally, after being unable to achieve the ‘digital effect’ I wished to create, I was advised to feature an RGB split as an alternative as it was apparent the video was missing something and without the effect and 5 minutes worth of footage, made the video quite boring.

I wasn’t happy with my previous draft and felt that something was missing and didn’t at all reflect the vision and ideas I had at the beginning of the year. However, I am very happy with the outcome of the second draft and I feel it reflects the hard work and research I put into making this music video. Thanks to the feedback given to me from my focus group, my music video is on its way to becoming the best it can be as I still believe there are minor improvements to be made in a potential third draft.

Complete digipak – Second draft

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This is the second draft of my digipak. It follows the same design as the first draft due to the fact that the design was appreciated and given good feedback by my focus group. Due to the fact that I plan to use an RGB split as the effect in my music video. I featured an RGB split in the digipak in order to follow a theme and keep the two products similar.

One thing that I changed was that I removed the word ‘Skyline’ from the back cover. As this album is a single, I felt it unnecessary to feature the name of the songs on the back of the album when there is only one song.

I feel the RGB shift effect complements the design of the digipak and overall am happy with the second draft. I will present the second draft to my focus group in order to gain more valuable feedback.

Feedback – Finding a new effect

Unfortunately the digital effect I wished to create in my music video was beyond my skills and I was unable to create the effect in my music video. Despite this, I am keen to create an effect within the music video as I think that the video is missing something and the audience are able to pick up on this. During feedback, I was advised to feature an RGB split as a replacement for the effect I previously wished to create. After creating my second draft digipak featuring an RGB split, I am happy with the effect and am keen to feature it in my music video.